The term, "content fragmentation" is something I coined to describe the strategy of publishing multiple blogs, or multiple blog articles, instead of consolidating everything into one.

It's largely a search engine optimization (SEO) strategy.

Much of my career success as a blogger lies in publishing tons of content. The more content you put out there, the greater the likelihood of attracting visitors from search engines. That is, each URL you put into Google, is another chance of getting your blog listed at the top of its search listings.

With content fragmentation, you simply break your thought into two separate articles, instead of just one. Each article is written to optimize its specific keywords and phrases. Hence, you end up with two URLs, instead of one. And therefore, you've doubled your chances of getting listed at the top of search engine results pages (SERPs)

As some of you may have noticed, I have several motorcycle blogs...

• Biker News Online


• Motorcycle Philosophy


• Harley-Davidson Gear


• Cool Biker T-Shirts


• Motorcycle Blogging (which you're reading now)

Originally, I had just one, Biker News Online. I used to publish all sorts of content on it, not just news, but my own personal thoughts, cool t-shirts I'd find somewhere, kooky H-D logoed products, and so on.

Then I decided to break out H-D logoed products into its own blog, and then broke the t-shirts into its own blog as well. Later on, I decided to break out my personal thoughts into its own blog too. And now, I created Motorcycle Blogging just for moto-blogging thoughts.

This has the same effect of stuffing more URLs into Google, but with the added effect of raising the "page rank" of each blog. Now I can link these blogs to each other, and make these blogs more popular in Google's eyes.

I can also raise some legitimate page rank too. If I can get some motorcycle bloggers to link to all of my blogs, that actually gathers more page rank than if they just linked to one.

Also note that I have two other blogs related to the subject of blogging, "In Your Web", and "Money with AdSense". By creating "Motorcycle Blogging", I can create a transition between my circle of motorcycle blogs and my circle of blogging blogs. This "transition blog" acts as a conduit between the two circles, transferring page rank.

Of course, I could have just taken my one Biker News Online, and still link to my blogging blogs (I've actually done this), but both Google and Yahoo are increasingly looking at the "contextual relevancy" of these links in calculating page rank.

"Page rank" is a term used by SEO experts to identify the "authority" level of a website. With Google, it's largely calculated by how many websites link to you, and then further adjusted by a variety of factors, including how many websites you link out to, the contextual relevancy of these links, and others. The more page rank your website gets, it generally ranks higher on SERPs.

Think of ways to fragment your content into multiple articles, and even multiple blogs. It's almost like each URL you publish is another door into your website(s). Don't shut old websites down just because you haven't updated them in a long time. They still hold "page rank", that you can leverage.

Labels: SEO